For hotels

YouBed

The hotel industry is finally transforming 
– when its biggest problem has suddenly become its greatest opportunity 
 
YouBed
The hotel industry is finally transforming
– when its biggest problem has suddenly become its greatest opportunity 

The game changer of the hotel industry 

Guest personalization is the winning strategy for hotels. This especially applies to the sleep experience, since every hotel is after all primarily in the business of selling a good nights’ sleep.

A good night’s sleep requires a comfortable bed, which is also what guests value absolutely most from their hotel stay.

However, the most important hotel service has up until now been impossible to personalize. You simply don’t know if your guests like firm beds, soft beds or anything in between. A normal static bed can only please a selected few.

The adaptable YouBed finally offers a solution to this great problem. By use of a hand control, the hotel guests can easily decide how firm or soft they want the bed to be set. They can also fine-tune different parts of the bed (shoulders and hips) to achieve an absolute perfect personalization, completely based on individual needs.

This enables the hotels to offer each guest not only a guaranteed comfortable hotel bed, but it also enables them to become a true provider of a good night’s sleep.

“9 out of 10 hoteliers think guests will expect their stay to be personalized by 2020”
– Grant Thornton 2016

“A comfortable bed is most requested by hotel guests in all levels” and “1 out of 3 guests would be willing to pay extra for a more comfortable bed.“
– Gallup 2016

“Only 18% find hotel beds as comfortable as the bed at home, and almost 50% find the hotel bed either to firm (21%) or to soft (27%)”
– WHR 2001

The game changer of the hotel industry 

Guest personalization is the winning strategy for hotels. This especially applies to the sleep experience, since every hotel is after all primarily in the business of selling a good nights’ sleep.

“9 out of 10 hoteliers think guests will expect their stay to be personalized by 2020” – Grant Thornton 2016

A good night’s sleep requires a comfortable bed, which is also what guests value absolutely most from their hotel stay.

“A comfortable bed is most requested by hotel guests in all levels” and “1 out of 3 guests would be willing to pay extra for a more comfortable bed.“ – Gallup 2016

However, the most important hotel service has up until now been impossible to personalize. You simply don’t know if your guests like firm beds, soft beds or anything in between. A normal static bed can only please a selected few.

“Only 18% find hotel beds as comfortable as the bed at home, and almost 50% find the hotel bed either to firm (21%) or to soft (27%)” – WHR 2001

The adaptable YouBed finally offers a solution to this great problem. By use of a hand control, the hotel guests can easily decide how firm or soft they want the bed to be set. They can also fine-tune different parts of the bed (shoulders and hips) to achieve an absolute perfect personalization, completely based on individual needs.

This enables the hotels to offer each guest not only a guaranteed comfortable hotel bed, but it also enables them to become a true provider of a good night’s sleep.

The game changer of the hotel industry 

Guest personalization is the winning strategy for hotels. This especially applies to the sleep experience, since every hotel is after all primarily in the business of selling a good nights’ sleep.

“9 out of 10 hoteliers think guests will expect their stay to be personalized by 2020” – Grant Thornton 2016

A good night’s sleep requires a comfortable bed, which is also what guests value absolutely most from their hotel stay.

“A comfortable bed is most requested by hotel guests in all levels” and “1 out of 3 guests would be willing to pay extra for a more comfortable bed.“ – Gallup 2016

However, the most important hotel service has up until now been impossible to personalize. You simply don’t know if your guests like firm beds, soft beds or anything in between. A normal static bed can only please a selected few.

“Only 18% find hotel beds as comfortable as the bed at home, and almost 50% find the hotel bed either to firm (21%) or to soft (27%)” – WHR 2001

The adaptable YouBed finally offers a solution to this great problem. By use of a hand control, the hotel guests can easily decide how firm or soft they want the bed to be set. They can also fine-tune different parts of the bed (shoulders and hips) to achieve an absolute perfect personalization, completely based on individual needs.

This enables the hotels to offer each guest not only a guaranteed comfortable hotel bed, but it also enables them to become a true provider of a good night’s sleep.

Become a personalized hotel of the new generation

The YouBed technology opens for a paradigm shift within the hotel industry, where a new generation of hotels will be able to provide each guest with an individualized sleeping experience. A distinct difference from what was earlier possible.

The good news is that this is not only possible, but also very easy. Any hotel that install YouBed (if only in part of their rooms) will automatically become a next generation hotel. The competitive advantage starts with the ability to offer rooms with adaptable YouBeds, and then of course grows with the number of rooms.

The easy transformation is one reason this development is going fast and is expected to accelerate. The distinct difference in service capability, will also give the first YouBed hotels such great advantages that competitors soon will have to follow, to prevent falling behind and lose customers to its neighboring hotel.

The best thing is that this transformation doesn’t have to cost a thing. The proved and documented values related to the adaptable YouBed will by far and immediately cover any investment costs.

The bed that is guaranteed to pay for itself >

Added values related to the adaptable YouBed

Frequent reports from more than 150 hotels and various external studies has provided YouBed with great knowledge of the true effects and values related to the adaptable YouBed. To isolate the true effects of the product, only the same room types with and without YouBeds has been compared.

The results are astonishing, but actually not that surprising –  a comfortable hotel bed is by far the most valuable item in a hotel.

Increased guest satisfaction
▸ 14% more Promoters at Large NPS Study

▸ Huge difference in product satisfaction
▸ Great impact on guest reviews

Stronger competitiveness, brand & communication
▸ Stronger competitiveness, brand and communication 

Increased room rate & willingness to pay
▸ Increased Average Room Rate (ARR)

▸ Gained sales margin without higher room rate

Outstanding product quality & durability
▸ Outstanding product quality & durability

Increased occupancy & guest loyalty
▸ Increased occupancy by attracting new and more loyal guests

Higher profit
– The bed that is guaranteed to pay for itself
▸ No cost but immediate profit 

▸ YouBed should be considered an operational cost 
▸ Ways to fully avoid cost and negative cash flow 
▸ No need to wait

Increased guest satisfaction
▸ 14% more Promoters at Large NPS Study

▸ Huge difference in product satisfaction
▸ Great impact on guest reviews

Increased room rate & willingness to pay
▸ Increased Average Room Rate (ARR)

▸ Gained sales margin without higher room rate

Increased occupancy & guest loyalty
▸ Increased occupancy by attracting new and more loyal guests

Stronger competitiveness, brand & communication
▸ Stronger competitiveness, brand & communication 

Outstanding product quality & durability
▸ Outstanding product quality and durability

Higher profit
– The bed that is guaranteed to pay for itself
▸ No cost but immediate profit 

▸ YouBed should be considered an operational cost 
▸ Ways to fully avoid cost and negative cash flow 
▸ No need to wait

Increased guest satisfaction
▸ 14% more Promoters at Large NPS Study

▸ Huge difference in product satisfaction
▸ Great impact on guest reviews

Increased room rate & willingness to pay
▸ Increased Average Room Rate (ARR)

▸ Gained sales margin without higher room rate

Increased occupancy & guest loyalty
▸ Increased occupancy by attracting new and more loyal guests

Stronger competitiveness, brand & communication
▸ Stronger competitiveness, brand & communication 

Outstanding product quality & durability
▸ Outstanding product quality and durability

Higher profit
– The bed that is guaranteed to pay for itself
▸ No cost but immediate profit 

▸ YouBed should be considered an operational cost 
▸ Ways to fully avoid cost and negative cash flow 
▸ No need to wait

YouBed at different room types

While some hotels choose to install YouBeds in all of their rooms from the start, it is most common to begin with a number of selected rooms. The additional values and new advantages appears with the unique ability to offer rooms with adaptable YouBeds, and then of course grows with the number of rooms.

There is a big variation of room types where hotels choose to install YouBeds. Here are some examples for inspiration:

  • Exclusive rooms: use YouBed to facilitate up sale and better motivate the already higher rooms rate.
  • New Sleep concepts: use YouBed to create completely new room categories (often sleep concepts)
  • Existing categories: use YouBed to upgrade existing categories (e.g. turn Superior into Superior Sleep).
  • Substandard rooms: use YouBed to compensate for shortcomings and avoid bad will (e.g. rooms waiting for renovation).
  • Cabin Rooms: use YouBed to transform budget rooms without windows to dark and quiet sleep concept (from Cabin to Sleep Room)

 

Increased guest satisfaction

14% more Promoters (highest level of guest satisfaction) at Large NPS Study

Significant increased Net Promotor Score (statically verified).
Example: +14% more Promoters (highest level of customer satisfaction) compared to regular bed (3-5% is usually being considered a success). In other words, a guest who sleeps in a YouBeds room is 14% more likely to recommend the hotel. 

The NPS study conducted by the guest survey company Loopon on behalf of First Hotels. The study was based on a massive amount of guest satisfaction data from 50 different hotels during a period of five months. Rooms equipped with YouBeds was only compared with identical rooms with normal beds.

NPS (Net Promoter Score) is the most common way to measure customer satisfaction of products and services.

The overwhelming result was published in the Swedish edition of the book “The Sleep Revolution” (A Huffington) and at Loopons home page:

https://www.loopon.com/blog/adjustable-beds-study

 

 

Increased guest satisfaction

Huge difference in product satisfaction vs regular hotel beds

- 92% find YouBed as comfortable or more comfortable than their bed at home.
- 18% find regular beds as comfortable or more comfortable than their bed at home.
- 1% find YouBed too firm or too soft.
- 48 % find regular hotel beds too firm or too soft.

Results from different studies (with similar questions), which highlights product satisfaction of the adaptable YouBed and that of regular hotel beds. 

  

 

Increased guest satisfaction

Great impact on guest reviews 

Hotels that install YouBeds will immediately experience a positive effect on guest’s reviews at TripAdvisor etc.

Example: Grand Hotel Jönköping, Sweden with 100% YouBeds: TripAdvisor.com, Hotels.com, Bookings.com.

Many hotels report of great and immediate positive effect on guest reviews and guest satisfaction index based on guest reviews. No hotels have reported of the opposite.

 

 

Stronger competitiveness, brand & communication

Any hotel that install the adaptable YouBed (if only in part of their rooms) will automatically transform into being a hotel of the next generation hotel. This will release completely new and unique competitive and profiling opportunities.

These effects will be extra powerful for the first pioneering hotels at every local market. They will be able to position the hotel as leading provider and attract new guests during the period without competition.

 

Increased room rate and willingness to pay

Increased Average Room Rate (ARR)

The average room rate (ARR) increases by 20 USD when a YouBed is installed in a room.

The findings are based on monthly statistical reports from 75 hotels including two hotel chains. Only rooms with YouBeds was compared the identical room types but with regular beds.

 

 

Increased room rate and willingness to pay

Gained sales margin without higher room rate

YouBeds are often installed in more exclusive rooms to better motivate the already higher room rate and higher sales margin.

The additional room cost for installing a YouBed is often far lower or in line with other less valuable items used to differentiate exclusive/expensive rooms from regular rooms (robe, coffee pads, newspaper, fruit bowl, free drinks etc..).

 

 

Outstanding product quality and durability

YouBed is a product of highest quality and durability, allowing a very generous warranty and an extended product responsibility. 

 

Increased occupancy and guest loyalty

Increased occupancy by attracting new and more loyal guests

Based on monthly statistical reports, hotel feedback and guest reviews, YouBed has a powerful ability to attract new guests to the hotel.

In many cases completely new guests (or group of guests, like companies, business travelers, sport teams) that would normally choose to be loyal to another hotel.

 
Higher profit - The bed that is guaranteed to pay for itself

No cost but immediate profit

More and happier guests that are willing to pay higher room rates will significantly increase earnings.

As long as the guests become aware of the new service, every hotel will experience that the investment cost is minimal compared to the gained values and profits it will release in different forms. Whether it is by higher room rate, occupancy, guest satisfaction, stronger competition or a combination of them all, YouBed will pay for itself immediately.

 

 

Higher profit – The bed that pays for itself

YouBed should be considered an operational cost

Today: Despite the fact that hotel beds are the most valuable item in a hotel room, they are often considered to be a “need to have inventory”. This is sometimes argued for with the reasoning that “no regular, static bed can be sold by the promise of being comfortable anyway” (not possible to know what each guest prefers).

New hotel generation: To become a hotel of the new generation it will be highly important to change this perspective. The cost of a YouBed (like any other items with operational value) should be related to the operational income it will create.

When the cost of a YouBed is broken down to a daily basis (per sold night), it can better be compared to the common key values of the industry (ARR, RevPAR etc).

Many will be surprised that the cost of a YouBed (the cost to facilitate the most valuable hotel service) is often far lower than other less valuable items (robe, coffee pads, newspaper, fruit, minibar, breakfast, etc..) that without questioning is considered to be operational costs today.

 

 

Higher profit – The bed that pays for itself

Ways to fully avoid cost and negative cash flow

Many hotels choose a financial repayment model (e.g. leasing) to divide the payment into installments, spread out over a longer period of time.

The monthly payment will usually be covered by the additional earnings after only a few sold nights and leaving the rest of the month to become pure profit.

 

Higher profit – The bed that pays for itself

No need to wait 

As the YouBed will fully pay for itself and produce profit from day one, it will be no economical reason to postpone the investment decision until later. This will only postpone the possibility of new earnings and other valuable opportunities.

Even if the existing beds are recently purchased it will be financially motivated to install YouBeds in selected rooms.

 

 

Increased guest satisfaction

14% more Promoters (highest level of guest satisfaction) at Large NPS Study

Significant increased Net Promotor Score (statically verified).
Example: +14% more Promoters (highest level of customer satisfaction) compared to regular bed (3-5% is usually being considered a success). In other words, a guest who sleeps in a YouBeds room is 14% more likely to recommend the hotel. 

The NPS study conducted by the guest survey company Loopon on behalf of First Hotels. The study was based on a massive amount of guest satisfaction data from 50 different hotels during a period of five months. Rooms equipped with YouBeds was only compared with identical rooms with normal beds.

NPS (Net Promoter Score) is the most common way to measure customer satisfaction of products and services.

The overwhelming result was published in the Swedish edition of the book “The Sleep Revolution” (A Huffington) and at Loopons home page:

https://www.loopon.com/blog/adjustable-beds-study

 

 

Increased guest satisfaction

Huge difference in product satisfaction vs regular hotel beds

- 92% find YouBed as comfortable or more comfortable than their bed at home.
- 18% find regular beds as comfortable or more comfortable than their bed at home.
- 1% find YouBed too firm or too soft.
- 48 % find regular hotel beds too firm or too soft.

Results from different studies (with similar questions), which highlights product satisfaction of the adaptable YouBed and that of regular hotel beds. 

  

 

Increased guest satisfaction

Great impact on guest reviews 

Hotels that install YouBeds will immediately experience a positive effect on guest’s reviews at TripAdvisor etc.

Example: Grand Hotel Jönköping, Sweden with 100% YouBeds: TripAdvisor.com, Hotels.com, Bookings.com.

Many hotels report of great and immediate positive effect on guest reviews and guest satisfaction index based on guest reviews. No hotels have reported of the opposite.

 

 

Increased room rate and willingness to pay

Increased Average Room Rate (ARR)

The average room rate (ARR) increases by 20 USD when a YouBed is installed in a room.

The findings are based on monthly statistical reports from 75 hotels including two hotel chains. Only rooms with YouBeds was compared the identical room types but with regular beds.

 

 

Increased room rate and willingness to pay

Gained sales margin without higher room rate

YouBeds are often installed in more exclusive rooms to better motivate the already higher room rate and higher sales margin.

The additional room cost for installing a YouBed is often far lower or in line with other less valuable items used to differentiate exclusive/expensive rooms from regular rooms (robe, coffee pads, newspaper, fruit bowl, free drinks etc..).

 

 

Increased occupancy and guest loyalty

Increased occupancy by attracting new and more loyal guests

Based on monthly statistical reports, hotel feedback and guest reviews, YouBed has a powerful ability to attract new guests to the hotel.

In many cases completely new guests (or group of guests, like companies, business travelers, sport teams) that would normally choose to be loyal to another hotel.

 

Stronger competitiveness, brand & communication

Any hotel that install the adaptable YouBed (if only in part of their rooms) will automatically transform into being a hotel of the next generation hotel. This will release completely new and unique competitive and profiling opportunities.

These effects will be extra powerful for the first pioneering hotels at every local market. They will be able to position the hotel as leading provider and attract new guests during the period without competition.

 

Outstanding product quality and durability

YouBed is a product of highest quality and durability, allowing a very generous warranty and an extended product responsibility. 

 
Higher profit - The bed that is guaranteed to pay for itself

No cost but immediate profit

More and happier guests that are willing to pay higher room rates will significantly increase earnings.

As long as the guests become aware of the new service, every hotel will experience that the investment cost is minimal compared to the gained values and profits it will release in different forms. Whether it is by higher room rate, occupancy, guest satisfaction, stronger competition or a combination of them all, YouBed will pay for itself immediately.

 

 

Higher profit – The bed that pays for itself

YouBed should be considered an operational cost

Today: Despite the fact that hotel beds are the most valuable item in a hotel room, they are often considered to be a “need to have inventory”. This is sometimes argued for with the reasoning that “no regular, static bed can be sold by the promise of being comfortable anyway” (not possible to know what each guest prefers).

New hotel generation: To become a hotel of the new generation it will be highly important to change this perspective. The cost of a YouBed (like any other items with operational value) should be related to the operational income it will create.

When the cost of a YouBed is broken down to a daily basis (per sold night), it can better be compared to the common key values of the industry (ARR, RevPAR etc).

Many will be surprised that the cost of a YouBed (the cost to facilitate the most valuable hotel service) is often far lower than other less valuable items (robe, coffee pads, newspaper, fruit, minibar, breakfast, etc..) that without questioning is considered to be operational costs today.

 

 

Higher profit – The bed that pays for itself

Ways to fully avoid cost and negative cash flow

Many hotels choose a financial repayment model (e.g. leasing) to divide the payment into installments, spread out over a longer period of time.

The monthly payment will usually be covered by the additional earnings after only a few sold nights and leaving the rest of the month to become pure profit.

 

Higher profit – The bed that pays for itself

No need to wait 

As the YouBed will fully pay for itself and produce profit from day one, it will be no economical reason to postpone the investment decision until later. This will only postpone the possibility of new earnings and other valuable opportunities.

Even if the existing beds are recently purchased it will be financially motivated to install YouBeds in selected rooms.

 

 

Increased guest satisfaction

14% more Promoters (highest level of guest satisfaction) at Large NPS Study

Significant increased Net Promotor Score (statically verified).
Example: +14% more Promoters (highest level of customer satisfaction) compared to regular bed (3-5% is usually being considered a success). In other words, a guest who sleeps in a YouBeds room is 14% more likely to recommend the hotel. 

The NPS study conducted by the guest survey company Loopon on behalf of First Hotels. The study was based on a massive amount of guest satisfaction data from 50 different hotels during a period of five months. Rooms equipped with YouBeds was only compared with identical rooms with normal beds.

NPS (Net Promoter Score) is the most common way to measure customer satisfaction of products and services.

The overwhelming result was published in the Swedish edition of the book “The Sleep Revolution” (A Huffington) and at Loopons home page:

https://www.loopon.com/blog/adjustable-beds-study

 

 

Increased guest satisfaction

Huge difference in product satisfaction vs regular hotel beds

- 92% find YouBed as comfortable or more comfortable than their bed at home.
- 18% find regular beds as comfortable or more comfortable than their bed at home.
- 1% find YouBed too firm or too soft.
- 48 % find regular hotel beds too firm or too soft.

Results from different studies (with similar questions), which highlights product satisfaction of the adaptable YouBed and that of regular hotel beds. 

  

 

Increased guest satisfaction

Great impact on guest reviews 

Hotels that install YouBeds will immediately experience a positive effect on guest’s reviews at TripAdvisor etc.

Example: Grand Hotel Jönköping, Sweden with 100% YouBeds: TripAdvisor.com, Hotels.com, Bookings.com.

Many hotels report of great and immediate positive effect on guest reviews and guest satisfaction index based on guest reviews. No hotels have reported of the opposite.

 

 

Increased room rate and willingness to pay

Increased Average Room Rate (ARR)

The average room rate (ARR) increases by 20 USD when a YouBed is installed in a room.

The findings are based on monthly statistical reports from 75 hotels including two hotel chains. Only rooms with YouBeds was compared the identical room types but with regular beds.

 

 

Increased room rate and willingness to pay

Gained sales margin without higher room rate

YouBeds are often installed in more exclusive rooms to better motivate the already higher room rate and higher sales margin.

The additional room cost for installing a YouBed is often far lower or in line with other less valuable items used to differentiate exclusive/expensive rooms from regular rooms (robe, coffee pads, newspaper, fruit bowl, free drinks etc..).

 

 

Increased occupancy and guest loyalty

Increased occupancy by attracting new and more loyal guests

Based on monthly statistical reports, hotel feedback and guest reviews, YouBed has a powerful ability to attract new guests to the hotel.

In many cases completely new guests (or group of guests, like companies, business travelers, sport teams) that would normally choose to be loyal to another hotel.

 

Stronger competitiveness, brand & communication

Any hotel that install the adaptable YouBed (if only in part of their rooms) will automatically transform into being a hotel of the next generation hotel. This will release completely new and unique competitive and profiling opportunities.

These effects will be extra powerful for the first pioneering hotels at every local market. They will be able to position the hotel as leading provider and attract new guests during the period without competition.

 

Outstanding product quality and durability

YouBed is a product of highest quality and durability, allowing a very generous warranty and an extended product responsibility. 

 
Higher profit - The bed that is guaranteed to pay for itself

No cost but immediate profit

More and happier guests that are willing to pay higher room rates will significantly increase earnings.

As long as the guests become aware of the new service, every hotel will experience that the investment cost is minimal compared to the gained values and profits it will release in different forms. Whether it is by higher room rate, occupancy, guest satisfaction, stronger competition or a combination of them all, YouBed will pay for itself immediately.

 

 

Higher profit – The bed that pays for itself

YouBed should be considered an operational cost

Today: Despite the fact that hotel beds are the most valuable item in a hotel room, they are often considered to be a “need to have inventory”. This is sometimes argued for with the reasoning that “no regular, static bed can be sold by the promise of being comfortable anyway” (not possible to know what each guest prefers).

New hotel generation: To become a hotel of the new generation it will be highly important to change this perspective. The cost of a YouBed (like any other items with operational value) should be related to the operational income it will create.

When the cost of a YouBed is broken down to a daily basis (per sold night), it can better be compared to the common key values of the industry (ARR, RevPAR etc).

Many will be surprised that the cost of a YouBed (the cost to facilitate the most valuable hotel service) is often far lower than other less valuable items (robe, coffee pads, newspaper, fruit, minibar, breakfast, etc..) that without questioning is considered to be operational costs today.

 

 

Higher profit – The bed that pays for itself

Ways to fully avoid cost and negative cash flow

Many hotels choose a financial repayment model (e.g. leasing) to divide the payment into installments, spread out over a longer period of time.

The monthly payment will usually be covered by the additional earnings after only a few sold nights and leaving the rest of the month to become pure profit.

 

Higher profit – The bed that pays for itself

No need to wait 

As the YouBed will fully pay for itself and produce profit from day one, it will be no economical reason to postpone the investment decision until later. This will only postpone the possibility of new earnings and other valuable opportunities.

Even if the existing beds are recently purchased it will be financially motivated to install YouBeds in selected rooms.