The game changer of the hotel industry

Guest personalization is the key to create a winning hotel. This especially applies to the sleep experience. Every hotel is, after all, primarily in the business of selling a good​ night’s ​sleep. However, a good night’s sleep requires a comfortable bed and this crucial service has up until now been impossible to personalize. You simply don’t know if your guests prefer firm beds, soft beds or anything in between – and a regular, static bed can only please a selected few. 


Now, a groundbreaking innovation opens for a paradigm shift of the hotel industry and leads the way for the hotels of tomorrow. This, by finally making it possible for hotels all over the world to provide each and every guest with a ​comfortable bed. Which also is the very thing that guests value the absolute most from their hotel stay. It is not only possible, but actually very easy and doesn’t have to cost a thing to become a truly personalized hotel of the new generation.    

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The world’s most comfortable hotel bed

YouBed is the first and only bed that provides adjustable firmness without interfering with its superior comfort features. The firmness of the mattress is easily adjusted by using a hand control. ​This provides​ each guest with a perfect personalization and a sleeping experience completely based on individual needs. The world’s most comfortable hotel bed pleases every single guest, not just a selected few.  

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YouBed is one of this year’s most anticipated launches according to the magazine Hotelier Middle East

In the latest issue of Hotelier Middle East YouBed has been appointed as ”one of the most anticipated new launches of 2017”. YouBed will be presenting the bed at The Hotel Show Dubai and according to the magazine YouBed is also one of the “Top ten things you cannot miss” about the show.

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Mövenpick Hotels & Resorts has launched a ground-breaking new sleep concept in Europe
– a room category that guarantees guests what they value the most – a really good night’s sleep.

“…we decided to team up with the Swedish bed manufacturer YouBed. Their unique adaptable
beds have been tested by our guests on-site over a period of six months and the results were
overwhelmingly positive,” said Ola Ivarsson, Chief Operating Officer Europe, and continues…


Read Mövenpick’s press release >>>


“Rest Easy With YouBed”

In the latest issue of Hotel News ME our CEO, Mattias Sörensen, talks about what the future holds for the hotel industry, and why YouBed are the pioneers.

“This hotel mattress allows you to control the firmness”

Great article in The Daily Mail, where they write about YouBed becoming the favorite bed among top hotels.

YouBed to debut in India

We are now expanding into India. Business Sweden believes YouBed to have the potential of being a success worldwide and will therefore support our launch in India.

“Sleep still sells at the Hotel Show 2017”

“Debuting at the Hotel Show is YouBed, a customisable hotel bed from Sweden that has already had success in hotels across Europe.”

Sleeprevolution - press
“The Sleep Revolution” by
Arianna Huffington

In the Swedish version of “The Sleep Revolution” is YouBed presented as a solution to hotels main challenge
– to offer a bed that fits all guests.

loopon - press
Adaptable beds increases
guest satisfaction (NPS)

According to a major NPS study conducted by Loopon, it is statistically proven that the adaptable YouBed results in more satisfied guests.

landslaget - press
Team Sweden shipped
special beds to EURO16 

The Swedish football team decided to ship adaptable YouBeds to France since peak performance requires that all players have a good night’s sleep.

first hotel - press
Scandinavian chain offer
YouBeds at almost all hotels

First Hotels launches a new room category, SmartBed, based on the adaptable YouBed at almost all of the hotel chains 63 hotels.