COMPANY

The company YouBed

YouBed was founded on the idea that the perfect bed will improve the quality of life and was launched in Sweden 2014. 

YouBed is the world’s first adaptable pocket spring bed and has quickly become an attractive and practical solution to the most central problem within the hotel industry – the ability to provide a comfortable bed to guests with individual comfort preferences. 

The company founders are also the inventors of the YouBed technology. Inspired by other inventions, all reaching for the same goal but being limited by side effects, YouBed is the first ever bed with adjustable firmness that doesn’t interfere with its intended comfort features. 

It quickly became a success in Scandinavia, where several hotel chains are offering rooms with guaranteed bed comfort. The ambition is however to serve the global hotel industry with adaptable YouBeds. The international expansion began February 2017 with the hotel chain, Mövenpick Hotels & Resorts, that today offers YouBed-rooms at all European hotels. The company head office is located in Stockholm, Sweden and with sales offices located in Nürnberg, Germany and Qingdao, China.

BOARD

CEO – founder
Mattias Sörensen
mattias.sorensen@youbed.com

Bed comfort profile:
Hips 05
Shoulders 03
Side sleeper

CTO – founder
Stefan Hyltenfeldt
stefan.hyltenfeldt@youbed.com

Bed comfort profile:
Hips 12
Shoulders 10
Back sleeper

Board & Senior Advisor
Olle Bergström
olle.s.bergstrom@youbed.com

Bed comfort profile:
Hips 18
Shoulders 16
Back sleeper

Board & Intellectual Property
Lars G Björklund
lars.bjorklund@youbed.com

Bed comfort profile:
Hips 14
Shoulders 17
Side sleeper

 

MANAGEMENT

CEO – founder
Mattias Sörensen
mattias.sorensen@youbed.com

Bed comfort profile:
Hips 05
Shoulders 03
Side sleeper

CTO – founder
Stefan Hyltenfeldt
stefan.hyltenfeldt@youbed.com

Bed comfort profile:
Hips 12
Shoulders 10
Back sleeper

Vice President Sales
Carl Möller
carl.moller@youbed.com

Bed comfort profile:
Hips 11
Shoulders 10
Stomach sleeper

Communication & Marketing
Ulrika Sörensen
ulrika.sorensen@youbed.com

Bed comfort profile:
Hips 08
Shoulders 15
Stomach sleeper

Vice President Marketing
Anna Wallström
anna.wallstrom@youbed.com

Bed comfort profile:
Hips 04
Shoulders 03
Back sleeper

Social Media Manager
Kim Lindholm
kim.lindholm@youbed.com

Bed comfort profile:
Hips 06
Shoulders 05
Side sleeper

Procurement Manager
Fei Du
fei.du@youbed.com

Bed comfort profile:
Hips 15
Shoulders 13
Side sleeper

Sales Manager Italy & Spain
Barbara Brunelli
barbara.brunelli@youbed.com

Bed comfort profile:
Hips 13
Shoulders 11
Back sleeper

Country Manager Germany
Timo Vavrinec
timo.vavrinec@youbed.com

Bed comfort profile:
Hips 11
Shoulders 09
Side sleeper

Sales Manager D, A, CH
Jens Voss
jens.voss@youbed.com

Bed comfort profile:
Hips 11
Shoulders 14
Back sleeper

 

Sales Manager Germany
Malin Vavrinec
malin.vavrinec@youbed.com

Bed comfort profile:
Hips 08
Shoulders 11
Back sleeper

Country Manager China
Huawei Du
huawei.du@youbed.com

Bed comfort profile:
Hips 19
Shoulders 16
Back sleeper

INTELLECTUAL PROPERTY (IP)

The company owns a range of patents and patent applications, that covers a broad protection of the adaptable YouBed technology.

In order to maintain a solid Intellectual property protection, the company has engaged Lars G Björklund who is in charge of all IP related strategies, development and protection.

Lars G Björklund is the former President of PRV (The Swedish Patent and Registration Office) and has had central duties at the European cooperation EPO (European Patent Office) as well as in Swedish PCT and EPC negotiations.

Lars is also a member of the company Executive Board.