COMPANY

YouBed

 
YouBed
The company YouBed

YouBed was founded on the idea that the perfect bed will improve the quality of life and was launched in Sweden 2014. 

YouBed is the world’s first adaptable pocket spring bed and has quickly become an attractive and practical solution to the most central problem within the hotel industry – the ability to provide a comfortable bed to guests with individual comfort preferences. 

The company founders are also the inventors of the YouBed technology. Inspired by other inventions, all reaching for the same goal but being limited by side effects, YouBed is the first ever bed with adjustable firmness that doesn’t interfere with its intended comfort features. 

It quickly became a success in Scandinavia, where several hotel chains are offering rooms with guaranteed bed comfort. The ambition is however to serve the global hotel industry with adaptable YouBeds. The international expansion began February 2017 with the hotel chain, Mövenpick Hotels & Resorts, that today offers YouBed-rooms at all European hotels. The company head office is located in Stockholm, Sweden and with sales offices located in Nürnberg, Germany and Qingdao, China.

BOARD

CEO – founder
Mattias Sörensen
mattias.sorensen@youbed.com

Bed comfort profile:
Shoulders 03
Hips 05
Side sleeper

CTO – founder
Stefan Hyltenfeldt
stefan.hyltenfeldt@youbed.com

Bed comfort profile:
Shoulders 10
Hips 12
Back sleeper

Board & Senior Advisor
Olle Bergström
olle.s.bergstrom@youbed.com

Bed comfort profile:
Shoulders 16
Hips 18
Back sleeper

Board & Intellectual Property
Lars G Björklund
lars.bjorklund@youbed.com

Bed comfort profile:
Shoulders 17
Hips 14
Side sleeper

 

CFO & Advisor to the Board
Robert Zetterlund
robert.zetterlund@youbed.com

Bed comfort profile:
Shoulders 12
Hips 09
Back sleeper

MANAGEMENT

CEO – founder
Mattias Sörensen
mattias.sorensen@youbed.com

Bed comfort profile:
Shoulders 03
Hips 05
Side sleeper

CTO – founder
Stefan Hyltenfeldt
stefan.hyltenfeldt@youbed.com

Bed comfort profile:
Shoulders 10
Hips 12
Back sleeper

Vice President Sales
Claudio Pedrazzi
claudio.pedrazzi@youbed.com

Bed comfort profile:
Shoulders 05
Hips 07
Side sleeper

Communication & Marketing
Ulrika Sörensen
ulrika.sorensen@youbed.com

Bed comfort profile:
Shoulders 15
Hips 08
Stomach sleeper

Social Media Manager
Kim Lindholm
kim.lindholm@youbed.com

Bed comfort profile:
Shoulders 05
Hips 06
Side sleeper

Sales Manager 
Isabelle Prytz
isabelle.prytz@youbed.com

Bed comfort profile:
Shoulders 20
Hips 09
Back sleeper

Procurement Manager
Fei Du
fei.du@youbed.com

Bed comfort profile:
Shoulders 13
Hips 15
Side sleeper

Country Manager China
Huawei Du
huawei.du@youbed.com

Bed comfort profile:
Shoulders 16
Hips 19
Back sleeper

Sales Manager Germany
Malin Vavrinec
malin.vavrinec@youbed.com

Bed comfort profile:
Shoulders 11
Hips 08
Back sleeper

Senior Advisor
Timo Vavrinec
timo.vavrinec@youbed.com

Bed comfort profile:
Shoulders 09
Hips 11
Side sleeper

siluette - company

Sales Manager D, A, CH
Vacant

 

 

INTELLECTUAL PROPERTY (IP)

The company owns a range of patents and patent applications, that covers a broad protection of the adaptable YouBed technology.

In order to maintain a solid Intellectual property protection, the company has engaged Lars G Björklund who is in charge of all IP related strategies, development and protection.

Lars G Björklund is the former President of PRV (The Swedish Patent and Registration Office) and has had central duties at the European cooperation EPO (European Patent Office) as well as in Swedish PCT and EPC negotiations.

Lars is also a member of the company Executive Board.